Marketing is such a versatile and broad field. There are a lot of areas, types, and categories, and it’s almost impossible for someone to understand them all. Effective Marketing is all about understanding core principles and knowing things that can help you achieve your goals.
Practices change altogether if we move from social media marketing to search engine marketing. As a marketing professional for 9 years, I can say that marketing has become tougher. In the early days, we tend to get desired results quickly, and that too with little effort.
Companies get this as most are willing to invest significantly when launching a new brand. But what happens when your website or multiple sites are outdated or no longer accurately represents your brand? That’s where website rebranding comes in.

Website rebranding is the process of refreshing your website’s design, content, and user experience to create alignment with your new brand image and match the needs of your target audience.

Now, it's all about algorithms, knowledge, awareness, content, Digital Marketing Course and best practices. In this article, I’ll provide you with a list of the top Free/Paid tools that marketers can use to stay ahead of the competition. Before we start, let’s find out why we need marketing tools.

Why do we need marketing tools?

Marketing tools help businesses efficiently reach, engage, and analyze customer behavior across multiple channels in order to optimize campaigns and drive sales. These tools automate repetitive tasks, provide data-driven insights, manage complex campaigns, and boost consumer relationships.
Here are some benefits we can get from using marketing tools:

Marketing tools enhance business outreach across multiple channels like social media and email, broadening market reach.
Marketing tools offer analytics for valuable insights into campaign performance and customer preferences, aiding in marketing optimization.
Automation tools in marketing streamline repetitive tasks, boosting efficiency and freeing up time for higher-value activities.
Marketing tools aid in planning, executing, and managing campaigns across various channels, offering features like calendars and workflow automation for better organization. ## Major types of AI Marketing Tools

Marketing Automation Tools

The purpose of marketing automation tools are to automates marketing actions or tasks. These tools streamline marketing workflows so that you can measure the outcomes of marketing campaigns.

Some marketing automation tools are:

HubSpot Marketing Cloud: An all-in-one platform for email marketing, lead nurturing, CRM, and analytics.
Marketo Engage: Powerful enterprise-level automation with lead scoring, social marketing, and personalized campaigns.
Eloqua: Robust automation for complex B2B campaigns, with advanced segmentation and analytics.
ActiveCampaign: User-friendly platform with automation for email, SMS, and website personalization.
Mailchimp: Popular email marketing tool with automation features, landing pages, and basic CRM.
Constant Contact: Simple and reliable email marketing with automation workflows and basic reporting.
SharpSpring: CRM-integrated platform with marketing automation, lead scoring, and web tracking.
Pardot: Salesforce-owned automation tool for B2B marketers, with strong lead nurturing and reporting.
AutopilotHQ: Visual workflow builder for email, SMS, and web push notifications, great for user engagement.

Social Media Marketing Tools

Social media marketing tools serve a multitude of purposes. They can help you manage your social media presence more efficiently, effectively, and data-drivenly.
Social media is one of the most popular channels that marketers use. But with so many networks available and so many content and ad formats to choose from, it can be tricky to deliver a good ROI - especially for organic content. Creative automation platforms are a great way to get started and automate generation of graphics for social media or banners for ad campaigns.

Social media marketing tools are as follows

Hootsuite: Manage multiple social media marketing accounts, schedule posts, track engagement, and analyze performance.
Buffer: Schedule and publish social media content across platforms, analyze results, and collaborate with teams. It costs $120 for 10 social media channels.
Tailwind: It helps you find hashtags, monitor trends, and share evergreen content on different social media platforms. It costs $39.99 for two users.
Sprout Social: is a comprehensive platform for social media management, engagement, monitoring, and reporting.
Loomly: You can integrate this with Buffer. Besides that, it is an excellent tool for content discovery, organization, and management. It costs $73 for six users.
Snapchat bots: Snapchat bots are AI-powered chatbots that interact with users on the Snapchat platform. These digital assistants are designed to engage in conversations, answer queries, and even perform specific tasks, all within the Snapchat app.
Sendible: All-in-one tool for social media management, publishing, listening, and reporting for agencies.
SocialPilot: Schedule and publish social media content, track engagement, and analyze reach across platforms.
Later: Visual content planning and scheduling for Instagram, TikTok, and Pinterest, with analytics and insights.
TweetDeck: Manage multiple Twitter accounts, track keywords and conversations, and engage with followers.
AgoraPulse: is a social media management platform with scheduling, engagement tools, and influencer marketing features.
Zoho Social: Affordable social media management solution with scheduling, listening, and analytics features.
Falcon.io: Comprehensive social media suite for enterprise brands, with publishing, listening, and social commerce tools.
Meltwater: Social media listening and intelligence platform for tracking brands, competitors, and industry trends.
Brand24: Social media monitoring and analytics tool for tracking brand mentions, sentiment, and influencer insights.

Email Marketing Tools

**Email marketing tools **are extremely useful if you want to create, send, test, optimize, and see reports on email campaigns.

HubSpot Marketing Cloud: Powerful email marketing automation with segmentation, personalization, and performance tracking.
Mailchimp: Popular email marketing tool with a drag-and-drop editor, PTE Essay template, and basic automation features.
Desonto: Self Service Marketplace designed for B2B lead generation, offering automated email campaigns, appointment booking, webinar registrations, and LinkedIn follower growth
Klaviyo: E-commerce focused email marketing with automation for personalized campaigns and customer journeys.
ActiveCampaign: User-friendly platform with email marketing, landing pages, CRM, and automation workflows.
GetResponse: Email marketing tool with landing pages, webinars, and automation features for small businesses.
Moosend: Email marketing and automation with landing page builder, A/B testing, and analytics.
SendinBlue: Affordable email marketing solution with SMS, CRM, and marketing automation features.
Campaign Monitor: A powerful email marketing platform with automation, segmentation, and advanced reporting for agencies.
Bronto: E-commerce focused email marketing platform with personalization, customer journey mapping, and analytics.
Emma: Email marketing platform with automation, personalization, and advanced reporting for B2B businesses.

Best SEO Tools for Marketers

The organic way of marketing is still the most followed and beneficial way. Without SEO tools, things can be challenging. Here are some top SEO tools for markers:

Ahrefs: Comprehensive SEO platform with keyword research, backlink analysis, competitor research, and rank tracking.
SEMrush: All-in-one SEO toolkit with keyword research, backlink analysis, site audit, technical SEO checks, and rank tracking.
Moz: Popular SEO tool with keyword research, rank tracking, backlink analysis, and insights for on-page optimization.
Ubersuggest: Free SEO tool with keyword research, content ideas, competitor analysis, and backlink checker.
SpyFu: Competitive intelligence tool for researching keywords, PPC campaigns, and backlinks used by competitors.
SERPStat: Keyword research and rank tracking tool with competitor analysis, SEO audits, and content planning features.
Majestic: Backlink analysis tool with historical data, link quality insights, and competitor backlink

Content Writing Tools for Marketers

As you no doubt know, content is one of the most vital components of any successful digital marketing strategy. Without rock-solid content, you’ll never establish a strong brand voice or establish authority in your niche.
AI writing tools exist to help create valuable content with minimal human intervention. Let’s take a look at some of them by category.

ChatGPT: It isn’t made for writing but you can use this tool for generating quality content in lesser time. It is free or you can buy its $25 subscription.
Hemingway Editor: Helps you optimize your content and readability better.
Paragraph Expander: Give one paragraph and it will instantly expand that paragraph based on its context. It is a free tool.
Claude AI: Another online tool which can help you get NLP-friendly content instantly. It is a free tool but has usage restriction.
Summarizer: An online tool which helps you summarize content in different styles such as formal, fluency, conversational, professional etc. It is a free tool.
Jasper: An online tool which helps you generate articles and blog posts instantly. It starts from $39 a month.
Grammarly: An excellent tool for all those who want to make their content better by removing grammatical mistakes.
Quillbot: An excellent rephrasing tool that truly transforms your content and makes it unique. It is free, or you can buy a $9.95 subscription per month.
WriteSonic: An excellent online tool for creating articles and essays. It provides unique and engaging content in no time. It is a free and paid plan that starts at $13 a month.
Undetectable.ai: It helps determine whether the content you are reading was produced by an AI or by a human.
Rytr: A quick and efficient tool for creating high quality content in a few seconds.

Marketing Analytics Tools

Google Analytics: Industry-standard web analytics platform with traffic analysis, audience insights, and goal tracking. It is a free tool. Also try Seline is a modern alternative to Google Analytics, crafted with care by a team that uses it daily and loves doing so.
Facebook Analytics: Detailed insights into your Facebook and Instagram performance, including audience demographics, engagement metrics, and campaign effectiveness. It is a free tool.
Twitter Analytics: Track your Twitter performance with tweet insights, audience demographics, and campaign results. It is a free tool.
LinkedIn Analytics: Monitor your LinkedIn engagement, content performance, and lead generation efforts. It is a free tool.
Socialbakers: Free social media analytics for basic insights into your brand mentions, competitor analysis, and audience sentiment. It is a free tool.
Heap Analytics: User behavior analytics tool to understand how users interact with your Online review website and identify conversion bottlenecks. It is a free tool.
Adobe Analytics: Powerful enterprise-level analytics platform for comprehensive web and app analytics, marketing attribution, and customer journey analysis. Its Pricing is based on business needs.
Tableau: Data visualization platform that allows you to create custom dashboards and reports from various data sources, including marketing data. Its pricing starts at $70 per user per month.
Kissmetrics: Customer analytics platform that helps you understand your customer journey, identify high-value segments, and improve conversion rates. Customized pricing.
Mixpanel: Product analytics platform to track user behavior within your app or website, identify key events, and optimize the user experience. It's free but with optional paid features.

AI Tools for Workflow Enhancement

AI tools can also help digital marketers to enhance their workflows, leading to greater efficiencies and reduced costs.
Among the tools available are the following:

Pardot: It Uses AI tools to improve workflow efficiencies in digital marketing campaigns.
Marketo: Enables you to optimize your workflows using AI-driven insights.
Sprinklr: Uses AI tools to optimize decision-making and improve productivity.
Brevo: uses AI to automate email workflows to maximize engagement and conversion rates.
Drip: Helps you to improve workflow efficiency by using AI to automate repetitive tasks and streamline process

Ending Notes

Tools are extremely helpful to automate and further enhance your marketing efforts. You can get the desired results using tools in less time. But, using online tools for marketing to improve is different from totally relying. I hope this list will help you become a better marketing professional. Cheers!

List of Top AI tools for Digital Marketers