In a significant rebranding move, Microsoft has announced the renaming of its Bing Chat service to "Copilot," aligning it with other AI-powered products in its suite. The change, effective from today, marks a strategic shift in Microsoft's approach to its AI offerings, aiming for a more unified and streamlined user experience.

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End of an Era for Bing Chat

Bing Chat, which became a part of the revamped Bing powered by ChatGPT for search on February 7, bids farewell. The service, known for handling over 1 billion prompts and queries since its inception, is set to transition into the new brand name - Copilot.

Copilot + Search: A Combined Experience

While Bing Chat transitions to Copilot, Microsoft assures that the essence of the service remains. Bing will continue to offer a combined search and chat experience, albeit under the new name. This move is not just a rebranding but an integration of services under the Copilot umbrella.

Standalone Experience for Users

Recognizing the diverse needs of its user base, Microsoft offers a standalone ChatGPT-style experience with Copilot, accessible at copilot.microsoft.com. This option caters to those preferring a distinct experience separate from the integrated search and chat platform.

The Market Impact

The rebranding follows Bing Chat's launch, which, despite its hype, did not significantly dent Google's market dominance. This situation has raised concerns about Google's disproportionate influence over the web's search norms, pricing, and direction.

Microsoft's Vision for Unification

Microsoft's decision to rename Bing Chat and Bing Chat Enterprise to Copilot reflects a strategic move to create a more cohesive AI experience. The company emphasizes simplifying user interaction and extending Copilot's accessibility across its web platform, starting with Bing. The rebranding includes commercial data protection for users logged in with a Microsoft Entra ID, ensuring security and privacy in the corporate domain.

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