But who better to illustrate how it is done than the social-media-savvy Shein. It has a significant following on Instagram and TikTok. For this, they involve influencers for the product advertisement. This allows them to tap millions of customers. Shein uses social media to generate excitement about their sales and promotions as well.

One strategy Shein uses is the hashtag challenge. They encourage customers to share their Shein outfits online. This creates a sense of community and engagement. It also generates free advertising for the brand. These challenges often go viral, attracting even more customers to Shein’s site.

Shein also uses targeted ads on social media. These ads are based on users’ browsing habits. They show products that customers are likely to buy. This personalized approach makes the ads more effective. Shein’s smart use of social media is a big part of their success.

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