In the digital age of 2023, WhatsApp stands out as the most popular communication app worldwide.

Many businesses are recognizing the value of the WhatsApp API channel as a primary means of connecting with customers.

To learn more about WhatsApp Business API, continue reading this article!

What is WhatsApp Business API?

WhatsApp Business API, often referred to as WhatsApp Business Official Green Tick or WA API Official, is a feature designed to streamline business communication with customers in an effective and efficient manner.

This API feature is tailored specifically for business purposes rather than personal use. Features such as automated responses, WhatsApp chatbots, and interactive messages are highly valued by business owners.

WhatsApp API uses an Application Programming Interface (API) – a set of codes that can be utilized to develop applications, systems, or other features integrated with WhatsApp.

You can access WhatsApp Business API through a WhatsApp BSP (Business Solution Provider) partner like Barantum. BSPs are official partners who assist businesses in acquiring WhatsApp Business API, allowing you to utilize all API features without the need for a dedicated programmer, saving time and costs.

It's important to note that once a number is registered as a WhatsApp Business API number, it cannot be reverted to a personal number. Additionally, WhatsApp Business API accounts cannot be used for group chats or phone calls.

For phone call needs, consider using Barantum's Call Center to meet those requirements.

Features of WhatsApp Business API

Here are some popular features of WhatsApp API that businesses commonly use, often provided by WhatsApp BSP vendors:

Verified Badge (Green Tick)

This sought-after feature enhances business credibility and customer trust. Having a Green Tick on your WhatsApp Business account significantly boosts customer confidence in your business.

WhatsApp Blast

WA Blast allows you to send messages to thousands of customers quickly and efficiently without the risk of being blocked, unlike unofficial WA Blast apps that may come with security concerns.

Chatbot

Automate responses with customizable conversation flows. Chatbots can handle customer inquiries, process payments, and more, improving efficiency and response times.

Quick Reply

Quickly respond to customer messages with pre-written templates by typing “ / ”, saving time and ensuring consistent communication.

Office Hours

Automate responses and notifications for customers contacting you outside business hours. This feature informs customers about your availability and encourages them to reach out during business hours.

Multi-User Access

Manage your WhatsApp Business account with multiple administrators or staff members simultaneously. Features include automatic chat allocation or a round-robin system for better team coordination.

OTP & Notifications

Utilize this feature to send One Time Passwords (OTPs) during logins or registrations and automate notifications to users via WhatsApp.

CRM Integration

Integrate with your business’s CRM system to store customer messages as contacts, leads, or tickets, and track order statuses, payment statuses, deliveries, and more.

Benefits of Using WhatsApp Business API

Here are several benefits of utilizing WhatsApp Business API for your business:

Enhancing Customer Trust

The Verified Badge (Green Tick) on WhatsApp Business API accounts boosts customer trust and credibility, leading to higher engagement rates and potentially increased sales.

24/7 Customer Support

Provide round-the-clock support with chatbots that deliver quick and accurate automated responses, even outside regular business hours.

Seamless System Integration

Integrate WhatsApp API with systems like CRM to manage customer communications and data centrally, improving data analysis and departmental coordination.

Improving Customer Experience

Enhance customer interactions by offering fast, accurate, and personalized responses, leading to better customer relationships and increased loyalty.

Cost Efficiency

Reduce the need for a large customer service team and cut costs with WhatsApp API’s automated features, optimizing resource allocation.

Differences Between WhatsApp Business and WhatsApp Business API

Although both are official WhatsApp applications, there are key differences:

-Acquisition Method
-Green Tick Verification
-Message Automation
-CRM Integration

Is WhatsApp Business API Free?

WhatsApp Business API is a paid service intended for medium to large businesses. However, new businesses looking to enhance customer interactions can use the regular WhatsApp Business app for free.

Barantum, as an official WhatsApp BSP, offers WhatsApp Business API starting from IDR 897,000 per month. Some vendors may provide a 7-day free trial before committing to a full package.

How to Obtain Official WhatsApp Business API?

To acquire WhatsApp Business API, follow these steps:

1. Register your business with WhatsApp BSP in Indonesia, such as Barantum. 2.Verify your Facebook Business Manager account. 3.Receive introduction and training on WhatsApp Business API features from Barantum. 4.Start using WhatsApp Business API.

Requirements for Applying for WhatsApp Business API in Indonesia

Not all businesses can apply for WhatsApp Business API. The requirements include:

1.Permitted Business Sectors
Exclusions apply to industries such as alcohol, conventional or digital currencies, medical products, firearms, hazardous materials, and endangered species.

2.Official Licenses and Legal Documents
Businesses must provide legal documents like SIUP, TDP, NIB, NPW, etc.

3.Verified Facebook Business Manager Account
Required for managing the API and business profile on Meta’s platform.

4.Domain Consistency
The domain used for WhatsApp Business API must match the registered business profile on Meta.

5.Compliance with Meta Policies
Businesses must adhere to all Meta’s policies, including privacy and data usage.

Tips for Choosing the Right WhatsApp API Provider in Indonesia

When selecting a WhatsApp BSP, consider the following factors:

Comprehensive Features

Good Integration Capabilities

Responsive Support

Clear and Transparent Pricing

Strong After-Sales Service

Barantum: Your Best WhatsApp Business API Solution in Indonesia

Elevate your business's performance and customer service with WhatsApp Business API from Barantum, an official WhatsApp partner and leading BSP in Indonesia. Contact Barantum’s team to advance your business today!