I thought that this was an interesting topic to look into because of Google's status as a tech giant. Google is widely known for its technological innovations and is the most frequently used browser so I wanted to look into the changes it was making. This also gives me an idea of Google's functionality and external factors affecting its engine.

Google is the leading company when it comes to web browsers so I wanted to blog about the incoming changes to its engine and the impacts they will bring. As of late, Google started implementing AI into its search engine to generate a response for users. While this may be beneficial to the users, this is a huge setback for businesses relying on Google's engine, effectively putting many people out of business. Thomas Germain's article Google just updated its algorithm. The Internet will never be the same presents the pros and cons of Google's search engine. It also makes me understand how Google is being used from a corporation's point of view, providing me insight on how it is currently being used.

AI was Google's solution in weeding out insignificant search results by corporations. As it turns out, Google has received discordance on the web traffic received by users as they are being led to websites that provide little information as a way for corporations to gain revenue off of said traffic. This led to many users doubting the web browser's search engine optimization, resulting in Google's development of their personal AI.

While AI did help solve issues regarding web traffic, it also brought new issues to Google's search engine optimization. Consequently, various companies were receiving less traffic and losing revenue. I had never understood Google's reasons for developing AI up until I had read this blog and this development fascinates me. It helps me to understand AI's emerging impacts in the technology industry.

This post was heavily inspired from:
Germain, T. (2024, May 25) Google just updated its algorithm. The Internet will never be the same
Retrieved from: [https://www.bbc.com/future/article/20240524-how-googles-new-algorithm-will-shape-your-internet]