Couple of days ago, my product went viral on Reddit.

It received over 50,000 views. And many people started bombarding me with messages.

They wanted to try the product.

But despite all this buzz, I only got few sign ups and zero paying customers.

Here are the reasons why!

The Product

My product is still in the early stages.

I only started working on it 7 days ago. And it only has one core feature.

It's still a cool product, but it doesn't evoke a lot of trust.

The Customer

I got a lot of messages.

People were interested. They wanted to test the product. But they didn't understand it.

To put it as simply as I can, they didn't fit my customer profile.

My product is beneficial for development teams, but I received messages mostly from solo developers learning their craft.

They still wanted to try it out, but I could alredy see it won't help them in any way.

At the end of the day, only one thing matters.

Are you getting new customers?

All the buzz around your product. All the virality. All the good comments.

It's just a fluff. And it won't help you that much.

From my Reddit post, I got a nice virality spike. But that was about it.

Don't get me wrong. I'm still very glad for all the eyeballs I got.

I received some nice feedback. And a lot of positive comments about my product.

But the most important thing I learned is that Reddit might not be the best platform to find the customers for my product.

And here's why.

My product is AI code-review assistant. It helps software teams to run more effective code-reviews.

But it's only beneficial for a team.

In order to get a new customer, I need to get in front of someone who can make executive decision, and purchase this product for their team.

And as it turned out, I didn't find these people on Reddit. At least not yet.