Value unique to private label brands at Target: Many shoppers find the blend of quality and savings that these brands represent. Contrary to national brands, most of Target's brands are cheap. However, they do not compromise on the quality. "I purchased a shirt from one of Target's brands, and it lasted for years," one shopper said. Designs seem fresh, and materials are long-lasting. Customers usually come back for more of these brands. This mix of quality and price keeps them coming.

Another great thing about it is the variability. Target has store private brands from food to apparel—everything. For instance, one shopper tried Good & Gather, a Target food brand. She said, "The taste surprised me. It was just as good as the big brands." This goes on to show how brands at Target keep up to high standards. They also have Archer Farms, which offers a snack and more. What's more, the variety makes shopping at Target fun and convenient.

Finally, Target's private labels are trend-friendly. They stay current with what's in. That includes eco-friendly products. A shopper bought eco-friendly cleaning supplies. "I was impressed," she said. "They worked well and didn't hurt the planet." Target knows what shoppers want and delivers. Their brands often beat expectations. That is why many choose Target over other stores. They trust Target's private labels to deliver great value.