Best Practices for Interviewing and Questionnaire Administration in Research
Even though interviews and questionnaires can be very good resources to collect data for research, the practice of these instruments requires planning. As an example, given a clear objective that directly relates to research questions, open-ended question types will open up for really long responses during interviews. Conversely, using surveys requires concise questions that are easy to understand in order to keep a respondent interested.

Select participants who well represent your target demographic. Create a comfortable ambience which will encourage open communication during the interview. Use user-friendly digital tools for providing surveys to increase accessibility and to get maximum response.

Record answers, having first sought permission to conduct interviews and surveys. Track the survey results periodically for completeness as well as trends in analysis. Conducting analyses while maintaining anonymity for respondents is critical. By following these best practices, you will end up with meaningful and reliable data to support your conclusions very effectively.

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