Chatbots That Act Less Human Get More Donations, Study Finds

Mike Young - Jan 3 - - Dev Community

This is a Plain English Papers summary of a research paper called Chatbots That Act Less Human Get More Donations, Study Finds. If you like these kinds of analysis, you should join AImodels.fyi or follow us on Twitter.

Overview

  • Study examined how chatbot personification affects donation behavior
  • Used 76 participants in 2x2 experiment design
  • Compared personified vs non-personified chatbots
  • Tested emotional vs logical persuasion approaches
  • Found personification can negatively impact donation attitudes
  • Logical appeals worked better than emotional ones

Plain English Explanation

When charities use chatbots to request donations, making them seem more human-like can backfire. The research shows people prefer dealing with chatbots that are straightforward and logical rather than ...

Click here to read the full summary of this paper

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