The global plant collagen market is gaining traction owing to the various health and skin benefits offered by plant collagen. Plant collagen helps in smooth and glowing skin, joint support, tissue repair, and boosting metabolism. As an alternative to animal-derived collagen products, plant collagen is widely accepted by vegans and flexitarians due to its natural and cruelty-free nature. The growing consumer preference for sustainable, clean label, and natural products over chemically processed supplements is driving the demand for plant collagen worldwide.
The Global Plant Collagen Market is estimated to be valued at US$ 7.61 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the plant collagen market are Geltor, Vital Proteins, Aethic, Vegan Collagen Co., Forestwise, The Beauty Chef, Neocell, Amazing Grass, Sunwarrior, Garden of Life, Sports Research, Youtheory, Organika, Olaplex, and Purisure. The growing demand for skin care, hair care, joint care, and muscle supplements rich in collagen is a major factor fueling the growth of the plant collagen market. Leading manufacturers are expanding their product offerings and distribution networks globally to tap the increasing demand from vegan and flexitarian demographics worldwide.

Growing demand in the market

plant collagen market share is witnessing significant growth as the health-conscious consumer base continues to expand, driving the demand for supplement products containing nutrients and proteins that support overall well-being. Within this, plant collagen supplements are gaining widespread acceptance owing to collagen's various anti-aging and joint-supporting benefits.The millennial population is increasingly opting for vegan lifestyle choices and clean label products manufactured using plant-based ingredients like peptides, fruits, and vegetables. This consumer trend is positively impacting the sales of plant collagen across categories like beauty and personal care, supplements, and functional foods and beverages.

Global expansion of the market

Leading manufacturers in the plant collagen industry are focusing on global expansion strategies to increase their consumer reach. Companies are investing in production facilities, brand marketing initiatives, and e-commerce channels across high potential markets to tap the demand from Asia, Europe, North America, and other regions. The growing cognizance about the link between dietary collagen and skin health is driving international consumers to choose plant collagen supplements, plant-based proteins, and collagen-enriched beauty products. Regions with a strong pool of health-conscious consumers offer lucrative opportunities for plant collagen producers for geographical revenue growth.

Market key trends
Manufacturers are borrowing formulation techniques from pharmaceuticals to improve the absorption of collagen from plant sources like vegetables, fruits, herbs, and nuts. The emerging opportunities have led established players and startups to invest heavily in R&D focused on novel plant collagen extraction processes. This key trend is expected to drive further innovation and brand differentiation in the upcoming years.
plant collagen market challenges and opportunities are shaped by evolving consumer preferences and innovations. One of the prominent trends gaining traction in the plant collagen market is the launch of new product variants with collagen peptides and hydrolyzed collagen extracts. These innovative variants, offering enhanced bioavailability, are gaining popularity among fitness enthusiasts and millennial consumers.

Porter’s Analysis
Threat of new entrants: New players will need significant capital investments and technological expertise to compete in the established plant collagen market.
Bargaining power of buyers: Large buyers have significant influence over prices and purchase decisions due to bulk buying volumes.
Bargaining power of suppliers: A few suppliers have specialised capabilities in raw material sourcing and production methods for plant collagen offerings.
Threat of new substitutes: Newer protein and fibre ingredients may replace uses of plant collagen in various applications.
Competitive rivalry: The market is competitive with focus on new product development, branding and expanding ingredient sourcing capabilities.

Geographical Regions
North America holds the largest share of the plant collagen market in terms of value. This is attributed to high consumer awareness for plant-based and sustainable ingredients. Asia Pacific is the fastest growing regional market due to rising health consciousness among consumers and expanding uses of plant collagen in dietary supplements, cosmetics and food industries in countries like China, India and Japan.

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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)