In the context of marketing to achieve growth we assume businesses aspire to do more than act on gut-feel and instinct. I broadly see two main approaches appearing: using traditional methods to gather data and define a strategy, and using ChatGPT as a shortcut to validate decisions.

This blog post by my co-founder compares both methods to our own MarqtAI, which we created as an answer to better serve SME’s in their search for growth.

https://www.gysho.com/gysho-business-enablement-blog/how-we-use-data-to-drive-quality-in-marqtai