Salla PartnersSalla the Future of E-commerce
International online E-commerce companies such as Shopify offer Apps and Themes to enhance their online stores. In addition to online service providers that offer a platform for freelancers to provide their services such as Upwork and Fiverr. The revenue in the eCommerce Market in Saudi Arabia is projected to reach US$14.38bn this year. It is expected to grow to US$24.29bn by 2029 based on Statistareport. With this expected massive growth, Salla, as the leading E-commerce company in Saudi Arabia. With its brand as the future of E-commerce, Salla is empowering Salla Partners to join more services including Apps and Themes development, Service Providers and Influencers marketing platforms.
Trends in E-commerce
Trends in E-commerce are what is currently happening and what businesses should keep an eye for and try to keep up with.
Growth of Fashion and Apparel segment
The business of fashion and apparel accounts for a notable portion of the revenue made by the country's e-commerce operations. The apparel and fashion sectors produce a wide range of textiles as well as additional apparel items for men, women, and girls, including shoes, watches, jewelry, eyeglasses, purses, and accessories. Both men and women show attention and intent despite the restrictive social conventions surrounding looks and attire.
In that direction, Salla made having an online store a straightforward process that can be created by tech experienced and non-tech experienced individuals.
Personalized Customer Experience
Having a personalized experience is commonly preferred in the world of business, having a personalized store Theme can attract customers and convert them to buyers once they feel they can connect with the store ideas and vibe. With Salla Themes, store Merchants have the opportunity to reflect their business identity in their online store.
Predictions for the Future of E-commerce
Rise of Augmented Reality (AR) Shopping Experiences
In a study in 2023 conducted by Norah, the results reveal that using augmented reality (AR) in marketing communications significantly influences purchasing decisions.
Salla is stepping forward with that using Development Stores via Salla Partners where developers can create stores and test their functions in real life allowing interested Merchants to test the store features before purchasing it.
Expansion of Social Commerce
Social Media is taking a great part of our daily lives, and while spending time on social media has its benefits, shopping with social media is becoming a trend for the younger generation. Social media allows displaying promotions while simply going through your feed.
Salla is tapping into that by offering Influencers with high followers numbers to offer their services to Salla Merchants via Salla Partners, where they can promote their products while interacting with their followers who share the same interests.
How You Can Prepare for The Future
Preparing for the future saves your the trouble of finding solutions to unforeseen problems, below are a few tips on how to be prepared.
Stay Informed
Following the trend prevents you from becoming obsolete, you should always check how the market of your business is changing and what your business can do to support it.
Adopt New Technologies
Integrating new technology and tools allows you to grow your business to prevent your business from falling behind. Salla’s continued support for technological adoption shows in their nonstop development in their platform features.
Focus on Customer Experience
Strategies for Enhancing Customer Satisfaction can be applied to satisfy your customers and attract more customers to your business.
| Strategy | Description |
| Understand Customer Needs | - Gather Feedback: Use surveys and direct interactions to understand needs.
- Segment Customers: Tailor offers to each group. |
| Provide Excellent Service | - Train Staff: Ensure your team is knowledgeable and empowered.
- Be Accessible: Offer support via phone, email, live chat, and social media. |
| Personalize Experiences | - Use Data: Personalize interactions and marketing messages. Use Store dashboard to analyze your customers
- Loyalty Programs: Offer personalized rewards to regular customers. |
| Streamline Purchases | - User-Friendly Website: Make navigation and checkout easy with Salla Quick Checkout.
- Payment Options: Provide various payment methods. |
Implementing these strategies can lead to increased customer satisfaction and online business success.
How Salla Partners is Leading the Way
Providing tons of products for people to make passive income using apps, themes, services, influencers, and more products to be released.
Salla Partners Products and their progress is summarized in the following table:
| Apps | Salla Apps are continuously expanding, with new endpoints being released and enhancements being made to existing ones. |
| Themes | Salla Themes is introducing more web components and SDK endpoints to support theme developers in creating dynamic and customized themes. |
| Services | Salla Services now offers over fourteen categories, with plans to add even more categories to provide a wider range of services. |
| Influencers | The Salla Influencers feature is attracting a growing number of influencers to the Salla platform, enhancing its reach and impact. |
E-commerce in Saudi Arabia and the Middle East is evolving rapidly with trends like mobile commerce, personalized shopping, AR, and social commerce. Salla Partners is leading this transformation by providing innovative tools and solutions. As a business person you can prepare for the future by staying informed, adopting new technologies, and focusing on customer experience. With Salla’s support, we can confidently navigate you to success in the dynamic e-commerce landscape.
