Code-signing allows Windows to verify the identity of an application's publisher, making it authentic and trustworthy. Additionally, code-signing helps applications comply with Windows security policies, avoiding warnings and installation blocks, ultimately building user confidence and providing a smoother, safer experience.

Read more about what code-signing is, why EV code-signing matters, how to purchase and validate a certificate, and more here: https://www.bigbinary.com/blog/ev-code-sign-windows-application-ssl-com