It has also has been criticized for issues related to it effects on the natural environment. They insist that the fast fashion model that they have popularised is environmentally unfriendly. Shein seems to release thousands of new products per day. Such a fast rate on the production side can lead to an overproduction of clothes. Some of such concerns include the idea that cheap and trendy clothes are likely going to be disposed off shortly. That is why waste has a high cost in environmental terms. Consumers and protesters aver that the brand is involved in the pollution and depletion of resources. Shein is aware that it has to address these issues in order to protect its image on the international market.

Nevertheless, Shein has endeavored to be environmentally sensitive in its operations. The brand says that it’s shifting a gear towards becoming green and eco-friendly. programs like recycling and clothing materials with the tag of sustainability which have been adopted by Shein. Through specific campaigns it encourages customers to recycle old clothes. The brand has also began adopting more environmentally friendly materials in some of the products. They remain part of an environmental impact minimization pursuit that is currently being undertaken by Shein. Although these changes are seen as a sign of progress the signals have been described by some as crying out for additional enhancement. Here, Shein’s super fast production formula is still a weakness.

Still, some customers never change their minds and have certain doubts in their hearts. Some of them ask whether Shein has gone far in his efforts to implement the strategies. The problem is still that the fundamentals of Shein’s growth strategy are founded on greed, waste, and unnecessary purchasing. This is something that cannot easily be changed without changing the mode of operation of the brand. But Shein’s response demonstrates that it knows about it. The brand also understands that issues to do with the environment are matters that are very close to the heart of many consumers. Hein’s future may lie in its ability to strike the correct proportion of growth and sustainability. It means that the brand must to undergo the further evolution and must overcome these threats and concerns in order to regain the customers’ confidence and to be competitive at the global level.