Shopping on Amazon could be pretty dangerous. One main danger is related to counterfeit items. A few sellers may sell fakes of normal products, which appear the same in most cases. For example, a customer may purchase a branded watch but get a fake item from the seller in exchange, which in turn will leave them with disappointment and monetary loss. Reviews and ratings should be looked at before purchase.

Another risk regards possible security issues: personal information may be at stake. Amazon has collected much information, including credit card data. In case of leakage, the aforementioned data may be released to the public. For instance, hackers could get access to your payment details and conduct an action with fraudulent intent. This will help in protecting yourself; thus, use strong passwords, and always check your bank statement.

Finally, there is the risk of poor service. Some of these sellers on Amazon are simply unreliable; they may not treat returns or refunds accordingly. For instance, a customer could get a damaged product. If he or she does not get a quick response from the seller, then it can really become frustrating. The most reasonable step would be to go through customer reviews and seller feedback before making any purchase. In this way, one will avoid sellers with poor service.