Amazon is a brand known to all. It was small, selling books online. Today, they sell everything from clothes to groceries. What makes them so strong? The answer lies in the strategy. Customer comes first for them. That is what drives every move of theirs. If the customer wants fast delivery, Amazon delivers faster. If he wants a low price, it slashes costs. This focus on the needs of customers gives them an edge.

Not to be left out in this area is technology. Amazon leverages data to learn what customers want. Using that information, they predict trends. For example, the recommendation system for Amazon suggests what products you might like. This keeps customers coming back. They have also had robots working in warehouses to speed up order processing. Their cloud service, called Amazon Web Services, or AWS, powers big companies en masse. This tech gives them a huge advantage.

Another secret is their endless expansion. Amazon does not just stick to one thing. They expand into new areas. For example, they bought Whole Foods to enter the grocery market. They started Amazon Prime to offer faster delivery and more content. They even produce their own movies and shows now. By entering new markets, they spread their risk. This makes them stronger and harder to beat. Their strategy of putting customers first, investing in technology, and expanding into new areas is key to their global domination.

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