Simplicity is hard work but brings the greatest results. It means stripping away the unnecessary, leaving only what's essential and clear. Crystal clear if possible.

When we complicate things that once were simple, we think it adds value. But complexity often just creates confusion. We confuse it with being overly basic or even lazy, but simplicity isn't about doing less - it's about doing what matters. Simple means easy to understand, memorable, and effective. And sometimes, remarkable.

True simplicity is rare and powerful. It requires focus and smooth refining. Embrace it, and you gain more impact.

The ones who get that, will stand out.

KISS.

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