High-end exhibitions, smart cities and program broadcasting: the dominant force

In the second half of 2024, high-end exhibitions, smart cities and program broadcasting will continue to be the dominant forces in the growth of the small-pitch LED application market. These three application scenarios are driving the development of the market with overwhelming advantages. As typical representatives of high-end display applications, they are highly consistent with the industry development trend of high-end small-pitch LED applications.

High-end exhibitions require high-quality, large-size display screens to provide a shocking visual experience; in smart city projects, small-pitch LEDs are used in scenes such as urban monitoring and traffic management, requiring high resolution and reliability; program broadcasting requires seamless splicing and high-quality color reproduction of small-pitch LED screens to ensure broadcast effects. These demands have driven the widespread application and market recognition of small-pitch LEDs in these fields. Here is everything about small-pitch LED displays.

Challenges and opportunities in marketing

Although small-pitch LEDs have risen rapidly and market awareness has continued to increase under the promotion of major manufacturers, the high application cost is still a major obstacle in market promotion. When there are LCD splicing and DLP splicing products that can meet the needs, industry users who pursue cost-effectiveness will naturally not choose small-pitch LED screens. However, in the high-end application market, users are more concerned about the application effect and are willing to pay a premium for the excellent performance of small-pitch LEDs, thus providing them with ample room for development.

Possibility of cost reduction

Will small-pitch LED products be limited to high-end market applications? The answer is no. As the technology matures and the industry scale expands, the cost will decrease. Among the component costs of small-pitch LED displays, the cost of lamp beads accounts for 60% to 80%. As long as the cost of lamp beads decreases due to economies of scale, the overall cost of small-pitch LED displays will also decrease. It is expected that in the next few years, with the advancement of production technology and the increase in market demand, the cost of small-pitch LEDs will be further reduced and enter more mid- and low-end markets. Let's take you to understand the working principle of LED lamp beads.

Market Outlook for the Second Half of 2024

In the second half of 2024, the high-end application market will still be the main breakthrough for small-pitch LEDs to expand the traditional large-screen application market. However, the competition between LCD splicing products and DLP splicing products is still fierce. LCD splicing companies regard 3.5mm splicing products as a weapon to expand the high-end market, and DLP splicing is also constantly defending its market share. The strong entry of small-pitch LEDs has made the competition in the high-end display market more intense. What is the difference between LED and LCD panels?

It is expected that in the second half of 2024, the high-end display market will continue to change drastically, while the mid- and low-end display market will be relatively calm. This will become the mainstream development tone of the large-screen display market. The advantages of small-pitch LEDs in the high-end market will be further consolidated, while its expansion in the mid- and low-end markets will need to rely on technological progress and cost reduction.

Conclusion

In the second half of 2024, the small-pitch LED market will continue to be driven by strong demand from high-end exhibitions, smart cities, and program broadcasting. Although the current high cost is the main obstacle to its promotion, as the technology matures and economies of scale emerge, cost reduction will pave the way for its entry into a wider market. The fierce competition in the high-end display market and the relative calmness in the mid- and low-end markets will jointly constitute the main theme of the development of the large-screen display market in the second half of the year. The prospects for small-pitch LEDs remain bright, and their position in the high-end market will be further consolidated, while they are also expected to make breakthroughs in the mid- and low-end markets.

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Analysis of the small-pitch LED market in the second half of 2024