As an advanced advertising media, LED electronic display screen is gradually changing the pattern of the traditional advertising industry. According to a survey by Beijing Runxian Technology, outdoor high-definition full-color LED displays can effectively enhance the audience's awareness and attitude towards the brand. For outdoor media, LED electronic display advertising can make the audience think that the brand playing the advertisement is a powerful brand or a leading brand in various industries.

Improve brand image and product sales

LED electronic display advertising plays a significant role in enhancing brand and product impressions. Survey data shows that more than 76.1% of the audience believes that outdoor LED point product advertising has a greater impact on improving brand and product impressions. A brand's advertising efforts and a good brand image are crucial to consumer purchasing behavior. Why do brands prefer LED display advertising?

Arouse audience behavioral intention

After being exposed to LED electronic display advertising, audiences often have subsequent behavioral intentions. Nearly 20% of the audience will actively search for relevant information online, 6.7% will go directly to the store for consultation, and 24.7% of the audience will try to purchase products. In addition, 37.3% of the audience will pass product information to others, forming a secondary communication effect. How do LED billboards work?

Target audience characteristics

The survey shows that the main audience for LED large-screen advertising is young, highly educated and high-income. Among them, the audience aged 21-45 accounted for 80.2%, those with a college degree or above accounted for 65.9%, and middle and senior managers accounted for 34.8%. These audience groups have strong spending power and have a great influence on brand recognition and product purchase.

Promote media innovation and upgrading

With the continuous emergence of LED electronic display media operators, the problem of uneven media standards has become increasingly prominent. In order to maintain the daily operations of the media, some media have sacrificed advertising quality and content, resulting in damage to the media image. Therefore, in order to achieve media differentiation and healthy development of the industry, media operators need to continuously innovate and improve media quality. Some outdoor media have launched new technologies such as human-screen interaction and QR code scanning to attract consumers to participate in brand communication and enhance the integrated value of media advertising. How much does an LED advertising truck cost?

Today, with the continuous development of digital media, LED electronic display screens, as an advanced advertising media, will continue to play an important role in helping advertising media achieve transformation and upgrading, bringing new opportunities and challenges to brand communication and product sales.

Thank you for watching. I hope we can solve your problems. Sostron is a professional LED display manufacturer. We provide all kinds of displays, display leasing and display solutions around the world. If you want to know: LED display creates a perfect studio. Please click read.

Follow me! Take you to know more about led display knowledge.

LED electronic display helps the transformation of advertising media