WhiteBIT’s recent campaign set a new benchmark in blockchain marketing, integrating cryptocurrency into everyday experiences. By partnering with ATB, a major supermarket chain, WhiteBIT brought crypto to the masses through a football-themed collectible card initiative, blending shopping with digital rewards. Customers could earn cryptocurrency bonuses while purchasing their usual groceries, making the crypto experience more tangible and accessible.

The campaign saw impressive engagement, with 231,938 participants and 15,000 completing full collections, earning crypto rewards. ATB's app soared to the 4th position in Top Free Apps, showcasing the campaign’s success in merging retail with digital finance and driving consumer interest in crypto.

WhiteBIT's strategy focused on boosting brand awareness and reaching new crypto users through integrated marketing channels like TV ads, influencer campaigns, and digital outreach. The campaign’s success highlights a roadmap for other brands looking to make digital assets more accessible and appealing to mainstream audiences.